How Web 2.0 Can Lower Your Marketing Costs

Places like Twitter and MerchantCircle have become the Swiss Army knife of communication.  Any small business owner can use a mobile device and Twitter to publicize an event, product or service quickly, rapidly, easily and at little to no cost.  Small business owners like Mac Productions can setup shop on MerchantCircle join a rapidly growing community and quickly begin building their on neighborhood of business owners by circulating coupons, newsletters, promotional flyers, etc..  These activities also have a major impact on your search engine rankings making it easier for people to find you.  Twitter can be used for a direct mail blast.  Unlike a promotional email, the tweet is broadcast to everyone with a Twitter account.  To target a specific crowd or segment using crowdstatus.com is an excellent tool.  Twitter and MerchantCircle are two excellent ways to get your message out at a lower costs.  Well, that’s my opinion, but what do you think?

This entry was posted on January 29, 2010 at 8:13 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.