Archive for the General Category

Return of the Mac

In a few short weeks Mac Productions will return to the world wide web.  All of at Mac Productions, are deeply grateful to all of the vendors, suppliers and most importantly our customers, who have stood by us during this challenging period.  To that we are eternally grateful.  During this period we have strengthened our infrastructure, revamped our entire product line, extended our reach to the mobile web, and expanded into 7 countries.  While improving customer service.  And we’re just getting started.

When Free Isn’t Enough

What benefits do I get with a website? Asked the treasurer from a nonprofit customer of ours. A good question, but one that left me saying, “why now, why ask two years after the fact”?

This revelation came as we enter year two of a multi-year agreement, and after being found online by organization such as:
• HBO Sports
• The Toledo Blade
• NBC News Columbus
• L.A. Times

If they’re think this, so late into the game, what percentage of our target market is being held back with this line of thinking. Furthermore, we do not have a prepared response to address this question.

So we crafted 8 Great Reasons Why ALL Nonprofits Should Have A Website. This will be posted on our website and emailed to all of our virtual sales representatives ASAP.

Not to say our FREE websites for nonprofits have not been a smashing success. Since 2005, we have witnessed a 300% increase in our nonprofit business. To the point we’ve given this product its own web address. Calling it “Freesite”. We provide every nonprofit with
• 3 Gig of website storage space
• 300 + spam filtered and virus protected email addresses
• A website with an unlimited number of pages, plus a blog

There’s always room for improvement.

Going International

Creating a truly global community based sales force is much easier said than done. That being said, I have learned so much about the world and its many cultures and customs. I am truly humbled by how well Mac Productions is being received around the globe. For, example in the Philippines we have already begun to build relationships and establish our presence their, ditto for Japan, India and the rest of the Asia-Pacific region.

Places like the United Kingdom, Mexico City and the Philippines seem like a million miles away from the inner city. Those not familiar with the term, let’s just say it is a very harsh environment to live in. Where I grew up just living to see another day is a major accomplishment, I am truly blessed.

Anyways, back to going global. There are numerous challenges in creating and maintaining a global sales force; those challenges are multiplied when you attempt to do this from a virtual standpoint. What is virtual? For us virtual means a sales force with an unprecedented view of customers a 1-800 type sales force cannot have. Our virtual sales force operates from the privacy and comfort of their own homes, they set their own hours and make their own schedules. In the age of outsourcing where a salesperson or customer service representative can be half a world away, ours live and work in the same communities, so they can identify more closely with the needs of each and every customer, often on a first name basis.

Within each country and each region a new set of challenges await. And we look forward to each of those challenges. Our partners are the best in their field, our virtual sales representatives are the most skillful, knowledgeable and customer focused individuals in the world.

So, bring it on!!

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